This past week I had the honor of speaking on social media at the Generation Blue Conference in Las Vegas, NV. During the opening ceremony there were some really amazing sessions including a Keynote by Chris Brogan, a controversial smackdown between old school school and new school marketing, and an all-star panel of social media rock stars. One of the major points of debate in the smackdown was this: Can social media increase business, or is it just a total waste of time where you waste time just talking to people instead of selling.
I debated writing a long post on my thoughts on this and why I know social media works. But, instead of writing on my own successes, I decided I would share a video I recorded during the event of the social media rock stars. These are three agents that have dove into social media head first and have reaped great rewards from it. Before I share the video, let me first give you a little background on the people you are going to see in it.
First, is Maya Paveza, a Wilmington, DE agent. She is a top producing agent in the north east and was the #1 agent in the state of Delaware in 2009. Maya has used social media platforms like Twitter and Facebook to generate many new clients and additional sales. The second person on the panel was Christophe Choo, the top selling agent in one of most exclusive markets in the United States, Beverly Hills. Christophe has used social media to sell some of the most expensive homes in America. The last member of the panel was Jessica Edwards, a Wilmington, NC real estate agent that is using video to connect with potential clients and attributes her increase in sales directly to social media.
So now that you know a little bit about the panel, watch the video below and as you do remember to ask yourself the question: “Can social media increase my business?”
I think in the case of these three the message is clear, social media can take your business and explode it to a whole other level. People realize the importance of social media in their business plan and it was evident by the packed classes that had anything to do with social media. The shift is coming and you can either embrace it or be left in the dust.