One of the top questions I always receive when I am presenting as a social media speaker, is how to get more “likes” to your Facebook page. In fact, over the past few weeks I have seen many blog posts with ideas on how you can do this.
As I was reading through more and more blogs addressing this topic, the more frustrated I became by some really bad advice from these bloggers. Joining Facebook like groups where if I like your page you will like mine? Commenting on popular pages as your business with a link back to your page? C’mon, those are some of the worst options out there. To save you from reading a 3,000+ word novel if I wrote out all my thoughts in a blog post, I decided I would take the time to simply put it all on video for you:
Here’s the thing with the number of people who “like” your Facebook page. Does it really matter if you have 4,000 fans if nobody ever takes the time to comment or interact on the page? Not a bit. If nobody is reading your content on your business page, it provides zero value to your business. Bigger numbers do not equate to better. Your page will have a greater return to your business with 200 fans that actually participate and pay attention to it than one with 20,000 that ignores everything.
Also, with the dynamics of Facebook and how it is set up, your business page cannot help but to grow if you have active fans there. Every time they comment, their friends (which they say on average everyone now has anywhere from 130-150) see a link posted on their profile. If you get someone commenting 3 times a day on your business page, the natural reaction is for their friends to get nosy and check it out as well. When they see the good content, they “like” the page & join in as well.
So, don’t despise small beginnings on a group, and whatever you do, please do not try the spammy ways to grow your Facebook page. Bogus fans and spammy connections are nothing but a bad formula to create a Facebook Page with zero value.