It appears that the Facebook page that used the trademarked term REALTORS® in it’s vanity URL and was shut down yesterday has been reinstated. As of tonight, the page called The Official Real Estate Referral Group has had their vanity URL changed from http://facebook.com/socialrealtors to http://www.facebook.com/RealEstateReferralGroup. I know that both Jonathan Rivera & the members are very happy to have the group back up & running. His status update stating: “We’re Back” has been welcomed openly with over 75 comments at this time.
If you are wondering why the page was shut down, read here as we helped break the news yesterday. I personally am very suprised about this, and wonder if this just opens a can of worms for Facebook and pages & profiles in the future. Imagine if only 3% of the 400+ million pages on Facebook want/need to change usernames. That is 12 Million changes that someone at facebook would have to do basically manually. I understand their rule of not changing the usernames clearly. They set this so that someone with a large group isn’t able to just sell it off to someone else, and also keep them from having to deal with a lot of extra work on the platforms.
I will be interested to see what this does as we move forward. Will this become a trend at Facebook? Or is this just an exception to the rule? What do you think?