We all know that one great way to increase traffic into your site is to visit other people’s sites and leave valuable comments on specific topics. Leaving those comments shows that you care about whatever the topic might be, or you are able to share your knowledge answering a question that someone posed in a blog post. The other benefit is that some will allow you to get a backlink to your site which can help with the SEO end of things on your site.
So how can you find new blogs that are sharing information that will be helpful to your business or be great to connect with? One way I like is using Google Blog Search. I can quickly type in any subject I care to read about & find some of the most recent posts on that topic. Here is a brief video that will show you just how easy it is to find plenty of great blog content to read as well as some really awesome bloggers to connect with:
So get searching for other blogs and start connecting today. The power of these types of connections can be great for your business while also being a wonderful source of knowledge. The best part of this technique is that it only costs a little bit of time and energy to accomplish which is wonderful if you are optimizing a blog on a budget. I know when I started into social media a few years back I would start each morning by reading anywhere from 1-2 hours other people’s content. I would make a dedicated effort to leave valuable comments that would encourage the writer to want to connect with me.
After doing this for just over 6 months I had over 400 people subscribed into my old blog with great amounts of traffic coming daily from those subscribers. In addition, the posts were averaging around 20-30 comments. These people were not just finding me in the search engines, but they were mainly coming from the comments I left on their site.
Engaging the writer and other commenters
This part can be rather difficult at times. You have to be creative in thinking of ways to get the original writer of the blog as well as those who are commenting on the post to want to first read your comment and then secondly want to either reply to you or visit your site. This is a very delicate line to walk. If you go overboard in your comment, you might offend the originator of the post. One thing I would never do is leave a link in a comment, unless the writer asks specifically for that. If you think you have something that could help, send them a quick email with the link. Adding a link is widely recognized by most bloggers as a non accepted practice as well as highly discouraged. The writer has worked hard to get a reader to their site and they don’t appreciate someone trying to push them away to another site.
You also want to keep from sounding like a giant sales pitch. The minute someone feels that, they will automatically categorize you as a spammer which could result in being banned from a site completely. The final thing you want to skip are canned generic responses like: “Great post I really enjoyed it and look forward to future posts of yours.” This shows lack of interest and that you are only there to hopefully get exposure for you and your blog.
So what should you do? Start by adding value to the conversation. This might mean that you need to spend some time reading through all the comments before posting yours. If you can either answer a question, or supply additional information on a topic the commenters and writer will pay attention to you. The most effective thing you can do when commenting is to leave a genuine caring response that shows a level of interest on the subject. When you read about someone’s question about what is the best Twitter Application for a Blackberry and you can share what app you are using, they are more likely to come over to your blog and read your post on Twitter Applications.
So give Google Blog Search a try and start connecting with great blog posts on just about any subject you wish! And let me know in the comments below what you are searching for!