According to Google, mobile traffic queries are up over 4 times those of a year ago. More and more people are surfing the web from their smart phones every day for things. There should no longer be a question of whether or not you need a mobile version of your website.
Having your website mobile optimized means that it will load quickly & easily for any mobile device. If it takes more than five seconds for the page to load, consumers are likely to leave and move on to another site. Also, the amount of data required to open a non-mobile site can turn those with limited data packages away from becoming a regular online customer of yours. If you have images inserted, they need to load properly and I shouldn’t need to pinch or zoom to view the items on a page.
Google believes that mobile sites are becoming so important that they recently launched an initiative to help people determine if their site is mobile optimized. HowToGoMo.com offers you the ability to test your site, learn more about mobile websites and even get help if needed. Here’s a quick demo on how it works:
When you finish the test you will get a brief summary and also the ability to either email or download a Full Mobile Report. Also, if your site does not do so well in the test, they have some great developers available to assist you in building a mobile optimized site for your business.
As someone who uses WordPress and also builds Custom WordPress Sites, I install a plugin called WPTouch onto all the sites I build that helps turn them into a mobile optimized version for when your site is viewed on a smartphone. It is super simple to set up and can be done in less than three minutes. It will make your site look fairly similar to the way mine did in the video demo above.