Structuring Videos On YouTube For SEO

SEO for VideoAs we are well aware by now, YouTube is the world’s second largest search engine with over 4 billion videos now watched each day.  This means that it is an awesome way to gain exposure for your business online.  However, what most do not realize is that there are some basic principles to creating your videos that if followed will make them more popular to the search engines and increase your overall views exponentially.

At first I thought this was a theory until I recently did a video of my daughter and a new toy that she received for Christmas called a My Baby Alive.  This is one of the more strange toys she ever received as it pees & poops.  I wanted to see if search engine optimization mattered or not, so I tested my theory on this video by doing a little keyword research and then implementing it into my video before uploading to YouTube.  Here’s a quick tutorial on what I did:

So, if you apply some basic SEO principles to your video, I really feel you can begin to increase the number of views your videos receive.  Have you ever tried applying these principles when uploading a video to YouTube?

Jeremy Blanton

Jeremy Blanton is the Co-Founder of 210 Consulting- Social Media Advisors. He is a social media speaker who shares with thousands of people each year on things like how to use Facebook for Business, Blogging, and How to use Twitter.

When he is not coaching or speaking, he spends most of his time working on Custom WordPress Sites for his clients.

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  • Drew Gaebelein

    16k views for a pooping doll ?  That’s amazing !  Hopefully I can get that many hits on my videos.

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  • Patrick Binning

    Hi Jeremy, Do you do anything with the geotaging function on YouTube and what success have you had with geotaging? Does Google hold it as being relevant?

  • Patrick- I’ve played with it a few times, but haven’t really seen a value from it yet.