Video is a big deal that we keep hearing over and over. Do you feel that uploading video to You Tube and sharing on your WP site leads the prospect away from your site, i.e. to You Tube where they could be distracted by other videos?? I thought the idea was to keep the lead on your site for as long as possible. Your Thoughts?
Well Marilyn, here’s my response:
- Plays seamlessly across all devices.
- Opens viewership to the 4 billion daily views on YouTube.
- Gives you the ability to rank your video by itself in the search engine results page.
This is one of the rare times in which I suggest placing your content on a site that you do not own and cannot control. But what I would highly recommend is to place a link in the description segment of your video on YouTube to help drive the YouTube audience back to a place that you own.
See other Ask A Social Media Advisor answers in this series: