We all hear the importance of social media and why you need to have a strong presence in it. We know that there are sites like Facebook, Twitter, & YouTube and other social networks. Many times though we want to see what type of results these social networks are sending in traffic to your sites.
As I mentioned recently in a post, we need to be more social and less media with our social media marketing efforts. But, for those of you looking for cold hard facts to prove that you are not in a giant vortex of time wasting I have some stats for you. Currently, our site is averaging around 30% of our traffic directly from social media platforms. We still are seeing a huge section from search engines and referring sites, but our number of clicks from various social platforms like Twitter and Facebook are increasing rapidly. Because of the increased success, I wanted to share a few things you can do to make your site more social and easy for readers to distribute your content out to social media platforms.
Since I have a fond love for WordPress Sites, here are a few plugins that can be used on your site to increase it’s socialness. (yes, I just made my own word up)
- Facebook Share- This plugin has played a huge role in our content being shared. I purposefully placed this plugin at the top right of my posts to make it in eyesight the minute you visit a page. Several of our posts have received well over 40 shares. The average person on Facebook has well over 100 friends. That means that my simple post has just been given the opportunity of being viewed by over 4,000 people!
- Twitter Retweet- There are several different buttons that can be used for Twitter sharing of your blog posts. I like the Tweetmeme button personally. Once again our posts are being tweeted well over 40-50 times. Recently, a post I wrote about Google Instant was tweeted by Chris Brogan. Currently he has over 158,000 followers on twitter. His one tweet placed my post in front of all those eyes. Not to mention that his tribe that read the post and liked it then tweeted it out too. This button gets placed at the top of my post right with the Facebook Share for optimum exposure.
- Facebook Like- This plugin gets overlooked many times because it doesn’t place a fancy graphic on the person’s feed and a link. But what it does do is place a link that says the name of your post on their Facebook profile. If that is done by 70-80 people this will also drive traffic to your site. I place this plugin at the bottom of my posts to give everyone one more reminder to share stuff they enjoyed.
- Sexy Bookmarks- This is a personal favorite of mine. This plugin simply rocks. I liked it so much I actually wrote about it before here. On a side note, they are also a company that uses social media well as they were recently named our Social Media Winner of the Week. The reason I enjoy this plugin is that it opens up endless possibilities for your content to be shared. With a simple click of a button at the bottom of a post your blog post can be shared with over 90 different social media platforms. Included in that list is Google Reader, Posterous, LinkedIn, Email, and so many others. Half of them I have never even heard of!
I have no doubts that the reason I have seen the recent increases in traffic from social media platforms is being caused by these four plugins above. The other major reason for an increase in traffic from these sources is the involvement of both myself and by business partner on the various platforms.
If these plugins are implemented along with the proper use of a social media marketing strategies, you will see a great increase in traffic to your site. The one point that cannot be overlooked in this entire blog post is the previous statement. You have to be using social media platforms like Twitter & Facebook in the ways they were intended and not just spamming others. Remember, installing the plugins is the easy part. Getting consumers to visit your site and use the social plugins willingly is the tough part.