Sears has a different approach to their Social Media Marketing than some of the other big brands I have seen. What do you think of their tagline: “Find us, friend us, follow us?” Personally, I think it is kinda catchy and different than others. The one down side I see is that the find us part makes me think we are going on a scavenger hunt to try & find their Twitter & Facebook accounts. I do like that they are including YouTube in their social media marketing. Very few corporations have done that.
Overall, I think Sears did a pretty good job in their print ad in including social media marketing.