Video, some love it, most hate it. Why? They don’t like the way they look on camera, or hate their voice, or some other really bad excuse. But, with 3 billion views daily on YouTube, video is something that your business can no longer ignore. There are simple ways to incorporate video into just about any business that is out there.
As we all know, many people consume things better when they can either hear or see it instead of just reading. Hence why you always should try to include images to keep the consumers interest in your blog posts. However, when you embed a video into the blog post you increase this exponentially.
As I was scanning YouTube videos, I came across this one from a real estate firm in Australia. They do a great job explaining the importance of video in their industry:
The ad that you place in a newspaper runs for a limited time. Normally only once or twice making it’s shelf life very short. Secondly, the reach of that ad is the audience in your city that gets a newspaper. If this was my hometown of Myrtle Beach, SC, the circulation of the paper is about 50,000 daily. So you would be paying roughly $2 per viewer if you are lucky enough to get 1% to view your ad. Since it is not interactive, you would then have to rely on the consumer going to a computer visiting your website, or picking up the phone to call you. Of course this also doesn’t take into account those who are not in the market for your product right now, which would make that number dramatically less.
In comparison, if you pay a video company to design a dramatic video or create one yourself for your product/service you are offering the video can easily get thousands of views if you title & tag it properly. The other big differences between the print ad & video is that your video doesn’t have a shelf life. Unless you delete the video or have your account suspended, the video can live online for eternity to be found by consumers moving forward instead of just those looking on that day. Secondly, the people viewing your video are those who are typically interested in that thing. They have done some sort of search and landed on your video. So, conversion should be much higher than the print ad.
So, if you have not started with video yet, now is the time to begin. 2012 is a year in which video will continue to remain a strong tool to implement into your online marketing strategy. To help everyone get started in the right direction, I’ve created a free webinar that will take place on Monday January 9th, 2012 at 1PM EST. Seating is limited, so register now!
Thanks for the article. Very interesting.