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Today is the final day of April 2012 and with that brings to an end a month long challenge.  I wrote back on the first of April of this challenge that was given to me by my good friend Mike Mueller and the consequences if either of us did not complete.  I am happy to report today that there will be no chicken suit wearing happening any time soon by me.

See, Mike & I had taken the blogging challenge to another level.  If one of us did not produce our 21 posts during the 21 business days of April, we would have to dress up in a chicken suit and dance on a busy street corner.  Luckily for me, this is my 21st post and fulfills all my requirements for the challenge.

Over the past month though, I have learned a few things regarding blogging:

1.  Daily Blogging can be tough when you run a business too.  Granted, my business revolves completely around my blog, but some of the days it was really difficult to take the time away from other tasks in my business and focus on writing a post.  See, not only do I do social media consulting, but I also do a good amount of traveling as a social media speaker.  This month I attended one of the larger conferences I do in a year which took up almost a full week away from the office.

During this time I had to be diligent to sit down and write posts at certain times or have the forethought to write a post the day before and schedule it to publish while I was away from the computer.

2.  Creative is hard depending on your business.  While I spend a good amount of time speaking in consulting, there is a third aspect to my business where I build custom WordPress sites for clients.  I found it can be very difficult to think creatively for blogging content when I was spending several hours doing very technical tasks on a site like writing CSS code.  I’d have to take a good break, walk away from the computer and come back later.

3.  Book end hours work best for me.  I found that I was able to get my best blog posts by either writing them first thing in the morning to start my day, or doing them at the end of the previous day.    Whenever I would try to do it in the middle of normal business hours it would take much longer due to many distractions of phones ringing & crisis messages being received from clients that needed immediate attention.  The early morning and late hours of the night seem to be much calmer around my house and provide a better atmosphere for writing.

4.  Killing social networks proved productive.  I used to leave both Google+, Facebook, & Twitter all open while writing so I could multi-task.  But what I learned is that it would take me much longer to write then.  I also would repeat things or say it in manners that didn’t always make sense.  When I shut off all the distractions, I could create much better content in a fraction of the time.

So, now that the challenge is over, what does that mean?  Well, nothing really.  You will continue to receive content from me on a somewhat regular basis.  However I won’t drive myself crazy if a day or two come along where I am busy with other things and do not get the time to write a post.  As I share with clients all the time during coaching, don’t write something just to meet a quota or goal.  Write because you are passionate about it or feel this post will help both you and others around you be better.

So Mike Mueller, did you finish your #21in21?

Jeremy Blanton

Jeremy Blanton is the Co-Founder of 210 Consulting- Social Media Advisors. He is a social media speaker who shares with thousands of people each year on things like how to use Facebook for Business, Blogging, and How to use Twitter.

When he is not coaching or speaking, he spends most of his time working on Custom WordPress Sites for his clients.

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Are You Tech-Savvy or a Tech Fool?

by Jeremy Blanton on April 27, 2012

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FourSquare FoolBefore I get into today’s post, I must first warn everyone that it might be a little bit of a rant to some and different from my normal how-to type of post.  Here’s why I am ranting today.  I recently received a friend request from someone on one of my favorite social networks to interact with people, FourSquare.  So, I clicked on the request notification on my phone which brought me to their profile.  When I saw their profile image, I almost blew my gasket.

Instead of finding a smiling face for a person named Andrew, I found their profile photo had been replaced by a QR code.  Now, my guess is either Andrew is a really ugly person who broke a camera the last time it tried to take a photo of him, or some marketing genius that he listened to at some point said that QR codes are cutting edge technology that he should implement immediately to make himself look more tech-savvy.

Now, I am not going to get into a debate on QR codes today as that isn’t the point of the post.  Instead I would like to focus on way this tool was implemented.  In my opinion, I feel Andrew did so many things wrong by using a QR code in this manner.

First, social networks are designed to encourage social interactions and connections with others.  When you replace your profile photo with a QR code, or a cartoon avatar, a branding logo, or something else impersonal, you immediately change the mindset people have of you when they are deciding whether to connect with you or not.  I know for me, when I see those, my mind immediately jumps to wondering if this person is going to try to push a product down my throat and beg me to buy something from them.

Secondly, Foursquare is a platform designed and built to be used almost exclusively from a mobile device.  They have had over 2 billion check ins from mobile devices.  In contrast, according to compete.com, their website only receives about 2 million visits.  That means that less than 10% of all their members actually visit the full website version.  The point behind a QR code is to give someone an easy way to access your content from their mobile phone from some sort of printed material by simply scanning an image.

Lastly, in order to scan a QR code, you need to have a phone with a scanning app.  So, for me to scan Andrew’s QR code, I would need a second phone since probably 95% of the people who would see it are on a mobile device already.  You can’t use the camera function of a phone to scan something on it’s own screen.  So a second device would be necessary to access the QR code.  Personally, I don’t know too many people who would go through the effort of borrowing a second phone from someone else just to scan your code.

To me this just makes someone like Andrew look like a fool instead of someone tech savvy.  So, before you listen to the next guru or expert who mentions the next latest & greatest technology tool, take a moment to think through how you are implementing that tool.  Ask yourself if this will make me more tech-savvy or look like a tech fool.

Jeremy Blanton

Jeremy Blanton is the Co-Founder of 210 Consulting- Social Media Advisors. He is a social media speaker who shares with thousands of people each year on things like how to use Facebook for Business, Blogging, and How to use Twitter.

When he is not coaching or speaking, he spends most of his time working on Custom WordPress Sites for his clients.

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What Inspires Your Blog Content?

by Jeremy Blanton on April 25, 2012

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Topics for bloggingComing up with ideas for blog content on a regular basis can be rather difficult for many people.  It’s one of the biggest objections I hear whenever I speak on blogging.  How do you think up new stuff to write about that isn’t just a repeat of something you have already done?

During this month long challenge of 21 blog posts in 21 business days, I’ve found myself at times even pondering what to write on next.  But, what I have come to the conclusion is that by using one of the four options below to inspire content for your blog, you should almost always have a wealth of content available.  These are the four areas I turn to when I am trying to think of something to write about:

1.  Content written by others.  No, I don’t mean go copy & paste something you liked that was written by someone else.  That’s called plagiarism.  What I mean is go out & read content written by others in your industry.   You will come across posts that you like that you can then write in your own words or make it applicable to your area.

Another thing I do with these posts written by others on a rather regular basis is use it as a underlying theme to a post.  I may write what I liked or didn’t like about the other person’s post.  Or I may write a blog post why I agree or disagree with a concept/idea that they shared.  This is a great source of content for your blog, and can also help you learn things from time to time.

2.  New Products.  No matter what type of business or blog you run, there is always something new coming to that industry.  Either some new piece of technology comes about or you find something that you really enjoy implementing into your business.  When you find these things, they can make some really great topics for blog posts.  People love learning about new things and how they might be able to use it to make their job easier.  I’ve written numerous posts about things I use when building a custom WordPress site for a client and have received many comments thanking me for providing help to others.

3.  Past Experiences.  Getting content ideas from here can be a blessing or a curse depending on what you pick to write about.  In the past I have shared funny stories of working with clients, but some that share stories can end up getting into hot water by sharing things that they probably shouldn’t have.  You have to always remember to use a good level of discretion when writing content for your website as it will live on the internet forever.

But, on the other hand sharing things you have experienced and had to do in the past to reach a level of success or accomplishment can make great content for your blog.

4.  Your Inbox.  This last area is probably my biggest secret weapon for new blog content.  Every day I receive anywhere from 10-20 emails from clients of past, current, and potential regarding all types of topics.  What I realized a few years ago was that if I was receiving the same question on a regular basis from those I’m connected to, how many other thousands of people were asking the same question and looking for an answer.   The video tutorials alone that I have created to answer questions related to WordPress have generated well over 3,000 views.

These are the ways I come up with content for my blog.  What about you?  What is your inspiration for your blog topics?

Jeremy Blanton

Jeremy Blanton is the Co-Founder of 210 Consulting- Social Media Advisors. He is a social media speaker who shares with thousands of people each year on things like how to use Facebook for Business, Blogging, and How to use Twitter.

When he is not coaching or speaking, he spends most of his time working on Custom WordPress Sites for his clients.

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Can You Spot A Fake Facebook Profile?

April 24, 2012
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Facebook usually does a good job at catching spam/fake profiles, but from time to time profiles do slip through the cracks and get connected to tons of people. Here’s one fake profile I’ve found on Facebook and how I was able to confirm the photo was not a real person: Have you ever encountered a [...]

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Are Quoted Graphics Turning Facebook Into MySpace?

April 23, 2012
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I am as much a Facebook Junkie as the next, but over the past few months I have found myself spending less and less time in the actual stream and more in private Facebook groups.  This is because I have found specific private groups to be much more valuable to my business than just my [...]

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What Video Gear Do We Need?

April 20, 2012
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As many know by now, I have a fond love for video and have been using it more and more in my business.  With the increasing importance of using video I’ve been asked more and more to speak on video while traveling the country.  Inevitably, the one question that comes out during the presentation is [...]

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Are You Trying To Create Social Sales Or Social Trust

April 19, 2012
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Over the past few days I’ve been doing a lot more reflecting on my business and what has helped to make it is today.  As I have thought about my successes over the past few years, I have come to the conclusion that these are not caused by the knowledge or skills I possess.  It’s [...]

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The Art of Uni-Tasking

April 18, 2012
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This past week I was in Atlanta, GA for a real estate tech conference where I got the honor of hearing my friend Matthew Shadbolt deliver a very powerful presentation on how social media is ruining us.  He shared about the addictions people are forming to the instant gratification and recognition they receive on social [...]

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RETSO 5.0 A Visual Recap

April 17, 2012
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RETSO 5.0 wrapped up this past Friday in Duluth, GA and let me tell you, it was probably one of the best real estate technology conferences I’ve ever attended.  Unlike many conferences where it is littered with this new network or this shiny tool that just launched, RETSO focused the attention more on practical applications [...]

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Optimizing Page Speed For Your Custom WordPress Site

April 16, 2012
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One of the things that I do on a regular basis is check the page load speed of my site to see how well it is doing with loading.  Page load speed is becoming more and more important each & every day.  While search engines are beginning to place more emphasis on the load speed [...]

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