I should probably start by saying I’ve never seen Jersey Shore, and had to honestly do a Google search the first time I heard her name to find out who she was. I quickly realized why I never watched the show after watching a 2:13 YouTube video of her “best quotes.”
That being said, the other day I was flipping through websites and came across one that gives you the opportunity to purchase advertising. You can purchase the normal ad spots on a site for a month, or pay someone to send a Tweet for you. While there I wanted to see who the most expensive ad which as you probably have guessed by now, was Snooki. If I gave her $6,250 she would send out one tweet of anything I wanted.
While I thought of all the cruel and fun things I could do to friends by having someone with over 6 million followers tweet something, I then started thinking more about how this could be for business and if it would be valuable for a business to spend that kind of money.
So, I started to think about my business and would I pay $6,250 to have Snooki send one tweet for me? I tried to break it down into numbers to see if it would make sense. Here’s what I came up with:
- If I pay per character sent and follow their rules of using only 110 characters to leave room for re-tweets, it would cost around $56/character.
- If I pay per user, that would mean I’m paying $1 per 990 users.
- If I pay based on Hubspot’s 2.8 hour half life, I’m paying $37.21 per minute of life of the tweet.
So I really started pondering if this was the best use of marketing dollars a company could use. Would you open up your bank account and give Snooki $6,250 for tweet about your product or service?
For me, I’ll probably stick to simply building my own community the old fashioned way and use that money towards many other things.